The Rogovin Group | Global Marketing & Management Consultants

General Services: JUMP/START Marketing Program Development Packages

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JUMP/START Packages-
Healthcare Marketing

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Marketing/Advertising Program

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Donald R. Giller
Healthcare Marketing Consultant and Director of New Business
Development for Healthcare

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GENERAL SERVICES

Overview

JUMP/START Process

JUMP/START Packages-
Marketing/Sales

The American Link
And Its Test America Market Research Program

The Basic JUMP/START
Marketing Program Development Package

This package has been specially designed by The Rogovin Group to meet your basic marketing needs while being responsive to the realities imposed by a more limited marketing budget. This Basic Package includes:


A half day in depth Discovery meeting with key company personnel. The investigation of published marketing information concerning the clients’ industry and brand(s). The commissioning of one B-to-B or B-to-C focus group study.		The development of the marketing plan that will include: Clearly stated objectives Strategies designed to support these objectives Sales forecasts based on the recommended strategies A comprehensive time line of necessary activities Budgets Cash flow requirements Possible funding concepts Evaluation techniques

Basic Package Total: 3 Months $18,000 Plus travel if necessary

The Intermediate JUMP/START
Marketing Program Development Package

This Intermediate Package is specially designed by The Rogovin Group for companies with more advanced marketing requirements and includes:


A full day in depth Discovery meeting with key company personnel. The investigation of published and online marketing information concerning the clients’ industry and brand(s). The commissioning of two B-to-B or B-to-C focus group studies. Half day marketing plan presentation meeting.		The development of the marketing plan that will include: Clearly stated objectives Strategies designed to support these objectives Sales forecasts based on the recommended strategies A comprehensive time line of necessary activities Budgets Cash flow requirements Possible funding concepts Evaluation techniques

Intermediate Package Total: 4 Months $28,000 Plus travel if necessary

The Comprehensive JUMP/START
Marketing Program Development Package

This Comprehensive Package has been specially designed by The Rogovin Group for organizations with more extensive marketing and planning needs. This program includes: :


A full day in depth Discovery meeting with key company personnel. Field surveys to include retail audits. The investigation of published and online marketing information concerning the clients’ industry and brand(s). The commissioning of one B-to-B or B-to-C focus group study and a 150 person completed telephone survey. A one day “ideation” planning session with the client and his advisors based on the new information acquired from the above four investigative stages. Full day marketing plan presentation meeting.		The development of the marketing plan that will include: Clearly stated objectives Strategies designed to support these objectives Sales forecasts based on the recommended strategies A comprehensive time line of necessary activities Budgets Cash flow requirements Possible funding concepts Evaluation techniques

Comprehensive Package Total: 6 Months $45,000 Plus travel if necessary

4.	The Customized JUMP/START Marketing Program Development Package

	Although all of us at The Rogovin Group are confident that the three preceding marketing program development packages will be highly effective, we will be pleased to create special customized marketing program proposals that may better suit the unique nature of a client’s product or service.