The Rogovin Group: Healthcare Survey

Healthcare Services: Marketing Survey

HEALTHCARE SERVICES

Healthcare Marketing

Trust 1 Hospital Program

JUMP/START Packages-
Healthcare Marketing

Medical Transformations
Marketing/Advertising Program

Healthcare Client List

Donald R. Giller
Director of New Business
Development for Healthcare

Take Our Marketing Survey

GENERAL SERVICES

Overview

JUMP/START Process

JUMP/START Packages-
Marketing/Sales

The American Link
And Its Test America Market Research Program

Take The Rogovin Group’s
Special Healthcare Market Research Study.

See how your opinions compare with hundreds of other healthcare professionals.

After you complete this survey, we will be pleased to provide you with a full report on our current findings from this ongoing study. Please refer to the end of this survey for more details.

1) Which of the following best describes your healthcare field:	Click all that apply:
Hospital Administration	01
Group Medical Practice	02
Private Medical Practice	03
Pharmaceuticals	04
Durable Medical Equipment	05
Health Risk Screening	06
Healthcare Insurance	07
Health Clubs	08
Health Foods/Diets	09
Education	10
Health Care Predictive Modeling/Data Mining	11
Other (Please specify)	12

2) Which of the following best describes your position:	Click all that apply:
Medical Doctor	01
Chief Executive Officer	02
Chief Operating Officer	03
Chief Financial Officer	04
Marketing/Communications Specialist	05
Educator	06
Trainer	07
Researcher	08
Director or Manager	09
Pharmaceutical or DME Sales/Detail Provider	10
Other (Please specify)	11

3) How important are the following marketing activities to the success of your company:
Click the Buttons that Apply	Very Important	Important	Not Too Important	Not Important At All
Advertising	1	2	3	4
Public Relations	1	2	3	4
Direct Mail	1	2	3	4
Trade Shows	1	2	3	4
Websites	1	2	3	4
Internet Marketing	1	2	3	4
Branding	1	2	3	4
Packaging	1	2	3	4
Market Research	1	2	3	4
Supplier Sponsored Events	1	2	3	4
Public Speaking Opportunities	1	2	3	4
Retail Operations	1	2	3	4
Other (Please specify)

4) Which of the following categories comes closest to the total amount of money that your organization spends on the categories listed In question #3?	Click on the number that applies:
Under $25,000	01
$25,000 to $99,000	02
$100,000 to $249,000	03
$250,000 to $499,000	04
$500,000 and over	05

5) How valuable do you consider the following medical services to be:
Click the Buttons that Apply	Extremely Valuable	Valuable	Not At All Valuable
Elective Body CT Scanning	1	2	3
Cosmetic Surgery	1	2	3
Cosmetic Dentistry	1	2	3
Hair Replacement	1	2	3
Laser Vision Surgery	1	2	3
Liposuction	1	2	3
Concierge Medicine	1	2	3
Chiropractic Medicine	1	2	3
Acupuncture	1	2	3
Mind/Body Programs	1	2	3
Consumer Advertising for Prescription Drugs	1	2	3

6) Which of the following services do you believe individuals should be able to select without the aide of a physician:	Click on all that apply:
Medical Laboratory Tests	01
Medical Imaging Procedures	02
Colonographies/Colonoscopies	03
Medical Specialist Selection	04
Physical Therapy	05
Alternative/Complementary Medical Methods and Procedures	06
Pharmaceutical Supplements	07

7) Which one of the following statements best describes your attitude towards the proper PCP and patient relationship:
The patient should recognize that his/her PCP is well qualified to make appropriate medical diagnoses and the patient should leave these decisions to the physician.	01
Patients should work with their PCPs in a very collaborative manner with both parties demonstrating a high degree of respect for each other.	02
Patients should have the right to aggressively challenge any medical assumption and/or regimen that a doctor offers.	03
Patients should have the freedom to select and visit any medical specialist they choose without the consent or recommendation of the PCP.	04

8) For which of the following services should a physician be allowed to charge a fee:	Click on all that apply:
Telephone Consultations	01
Email Consultations	02
Phoning Prescriptions to the Patient's Pharmacy	03
Appointments that are Cancelled with Leass than 12-Hours Notice	04
Appointments that are Missed	05

9) Please give us one or two examples of healthcare organizations that do an excellent job when it comes to the marketing of their products or services:

Thank you for completing this survey. Within the next two weeks we will be sending you a summation of the interim results from this ongoing healthcare study.

In order to receive this research report that contrasts your opinions with those of hundreds of other health care professionals, please complete the address form and promptly email it along with your questionnaire directly to The Rogovin Group.

Note: Your individual responses to this questionnaire will not be shared with any non-Rogovin Group individual. We are only interested in aggregating this information in order to extrapolate predictable health care trends.

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