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Jump Start Marketing Program
Healthcare Services: Marketing Survey
HEALTHCARE SERVICES
Trust 1
Hospital
Program
Trust 1 Hospital Marketing Program
Medical Transformations
Marketing/Advertising Program
Donald R. Giller
Healthcare Marketing Consultant and Director of New Business
Development for Healthcare
GENERAL SERVICES
 

 

Take The Rogovin Group’s
Special Healthcare Market Research Study.

See how your opinions compare with hundreds of other healthcare professionals.

 

After you complete this survey, we will be pleased to provide you with a full report on our current findings from this ongoing study. Please refer to the end of this survey for more details.

 

 

 

1) Which of the following best describes your healthcare field: Click all that apply:
Hospital Administration 01
Group Medical Practice 02
Private Medical Practice 03
Pharmaceuticals 04
Durable Medical Equipment 05
Health Risk Screening 06
Healthcare Insurance 07
Health Clubs 08
Health Foods/Diets 09
Education 10
Health Care Predictive Modeling/Data Mining 11
Other (Please specify) 12

2) Which of the following best describes your position: Click all that apply:
Medical Doctor 01
Chief Executive Officer 02
Chief Operating Officer 03
Chief Financial Officer 04
Marketing/Communications Specialist 05
Educator 06
Trainer 07
Researcher 08
Director or Manager 09
Pharmaceutical or DME Sales/Detail Provider 10
Other (Please specify) 11

3) How important are the following marketing activities to the success of your company:
Click the Buttons that Apply
Very Important
Important
Not Too Important
Not Important At All
Advertising
1
2
3
4
Public Relations
1
2
3
4
Direct Mail
1
2
3
4
Trade Shows
1
2
3
4
Websites
1
2
3
4
Internet Marketing
1
2
3
4
Branding
1
2
3
4
Packaging
1
2
3
4
Market Research
1
2
3
4
Supplier Sponsored Events
1
2
3
4
Public Speaking Opportunities
1
2
3
4
Retail Operations
1
2
3
4
Other (Please specify)

4) Which of the following categories comes closest to the total amount of money that your organization spends on the categories listed In question #3? Click on the number
that applies:
Under $25,000 01
$25,000 to $99,000 02
$100,000 to $249,000 03
$250,000 to $499,000 04
$500,000 and over 05

5) How valuable do you consider the following medical services to be:
Click the Buttons that Apply
Extremely Valuable
Valuable
Not At All Valuable
Elective Body CT Scanning
1
2
3
Cosmetic Surgery
1
2
3
Cosmetic Dentistry
1
2
3
Hair Replacement
1
2
3
Laser Vision Surgery
1
2
3
Liposuction
1
2
3
Concierge Medicine
1
2
3
Chiropractic Medicine
1
2
3
Acupuncture
1
2
3
Mind/Body Programs
1
2
3
Consumer Advertising for Prescription Drugs
1
2
3

6) Which of the following services do you believe individuals should be able to select
without the aide of a physician:
Click on all that apply:
Medical Laboratory Tests 01
Medical Imaging Procedures 02
Colonographies/Colonoscopies 03
Medical Specialist Selection 04
Physical Therapy 05
Alternative/Complementary Medical Methods and Procedures 06
Pharmaceutical Supplements 07

7) Which one of the following statements best describes your attitude towards the proper PCP and patient relationship:  
The patient should recognize that his/her PCP is well qualified to make appropriate medical diagnoses and the patient should leave these decisions to the physician. 01
Patients should work with their PCPs in a very collaborative manner with both parties demonstrating a high degree of respect for each other. 02
Patients should have the right to aggressively challenge any medical assumption and/or regimen that a doctor offers. 03
Patients should have the freedom to select and visit any medical specialist they choose without the consent or recommendation of the PCP. 04

8) For which of the following services should a physician be allowed to charge a fee: Click on all that apply:
Telephone Consultations 01
Email Consultations 02
Phoning Prescriptions to the Patient's Pharmacy 03
Appointments that are Cancelled with Leass than 12-Hours Notice 04
Appointments that are Missed 05

9) Please give us one or two examples of healthcare organizations that do an excellent job when it comes to the marketing of their products or services:


Thank you for completing this survey. Within the next two weeks we will be sending you a summation of the interim results from this ongoing healthcare study.

In order to receive this research report that contrasts your opinions with those of hundreds of other health care professionals, please complete the address form and promptly email it along with your questionnaire directly to The Rogovin Group.

Note: Your individual responses to this questionnaire will not be shared with any non-Rogovin Group individual. We are only interested in aggregating this information in order to extrapolate predictable health care trends.


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