David Rogovin, our Managing Director, (pictured right) is a management professional with over 30 years of strategic marketing, sales, and advertising experience. During this period, he has worked with hundreds of organizations in dozens of industries.

Don Giller, our Director of Health Care Services (pictured left), is a 30 year veteran in health care positioning, branding and marketing. He has been closely associated with many well-respected hospitals and medical research institutions throughout the country.

Q. I am not clear about what marketing will do for us. Can’t we just utilize advertising, PR, sales promotion and other programs?

A. Marketing is the science of designing and testing the overall approach that a product or service should take in order to make the greatest impact on its market. Not until the overall marketing concept has been carefully established, can the appropriate strategic tools be selected. These tools could include various dosages of advertising, PR, sales promotion, sales initiatives, etc. In short, without the solid foundation that can only be provided by a strategic marketing plan, you could spend a great deal of time and money on strategies that are considerably off target.

At The Rogovin Group, we have developed a proprietary marketing plan development process that always places the necessary strategies after the all-important planning process. We call this program "Jump/Start".

Get the answers to these and/or other brand-oriented questions by emailing your individual thoughts and/or concerns to us and we will quickly provide you with a customized response.

Not every marketing problem requires an advertising solution

The Rogovin Group is a marketing/management consulting firm with more than 20 year of experience in the fields of health care, consumer products, retail, direct response, hospitality, education and test market programs for off shore companies who are interested in testing their products in the U.S.