Jump/Start Marketing Thoughts, Volume 2
In This Issue
  • Request a Confidential Jump/Start Teleconference
  • Ask David & Don - Is Advertising the Right Prescription?
  • More Marketing Responses from The Rogovin Group
  • About The Rogovin Group
  • Ask David & Don - Marketing Plan Development
    Don Giller and David Rogovin

    David Rogovin, our Managing Director, (pictured right) is a management professional with over 30 years of strategic marketing, sales, and advertising experience. During this period, he has worked with hundreds of organizations in dozens of industries.

    Don Giller, our Director of Health Care Services (pictured left), is a 30 year veteran in health care positioning, branding and marketing. He has been closely associated with many well-respected hospitals and medical research institutions throughout the country.

    Q. We have a dilemma. You see we know that we need marketing help, but at this early stage in the development of our business, we do not have the capital necessary to support an adequate marketing program. Is there any way you can help us?

    A. Yes, in many instances we can work with you by adopting a phased approach. Through the use of our proprietary six-stage marketing plan development program that we call Jump/Start, we can initially develop the following primary stages: the all-important Information Gathering Stage, the Market Research Stage, and the Marketing Plan Development Stage. At the end of stage three we will be able to convert all of this highly projectable information into an objective presentation that is designed to influence potential investors. Although we do not have a group of investors in place, we will work with you to discover individuals and/or groups who may be interested in your specific product or service. We will also participate in many of these major fund raising presentations.

    Once the company is adequately funded, we will proceed with the development and execution of the final three stages of this Jump/Start program. Since the last three Jump/Start phases could on average, make up 80% of the overall marketing investment, you can easily see that we can begin to move forward with the first three phases of this strategic process for about 20% of the cost of the entire program.

    Customized Marketing Responses
    from The Rogovin Group
    • How does your brand differ from your image or identity?
    • Why does your brand value matter?
    • How can your brand value influence your stakeholders, customers, staff, suppliers, etc?

    Get the answers to these and/or other brand-oriented questions by emailing your individual thoughts and/or concerns to us and we will quickly provide you with a customized response.

    About The Rogovin Group

    Not every marketing problem requires an advertising solution

    The Rogovin Group is a marketing/management consulting firm with more than 20 year of experience in the fields of health care, consumer products, retail, direct response, hospitality, education and test market programs for off shore companies who are interested in testing their products in the U.S.

    Request a Confidential Jump/Start Teleconference
    JumpStart Logo

    The Rogovin Group's proprietary marketing plan development process

    Request a Confidential Jump/Start Teleconference!

    Whether it's:

  • The introduction of a new product or service
  • The repositioning of an existing product
  • The strategy behind the raising of capital for a new initiative,

    Jump/Start can help you to successfully launch your new enterprise.

    Let us know your key marketing concerns
    and request a confidential one-hour teleconference between members of your executive team and representatives from our senior consulting group.

    Our Assurance. In virtually every teleconference, we develop at least one unique marketing concept that can be adopted by the participating organization whether they work with us or not.

    Arrange a one-hour teleconference today.
  • Quick Links...

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    Rogovin in the News

    HealthCare Marketing Services

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    phone/fax: 617-965-0738 / 617-527-6005