|Ask David & Don - Is Advertising the Right Prescription?
David Rogovin, our Managing Director, (pictured
management professional with over 30 years of
strategic marketing, sales, and advertising
experience. During this period, he has worked with
hundreds of organizations in dozens of
Don Giller, our Director of Health Care
Services (pictured left), is a 30 year veteran in
health care positioning, branding and marketing.
He has been closely associated with many
well-respected hospitals and medical research
institutions throughout the country.
Q. We have spent a lot of money on our
advertising program but nothing really has worked for
us. How can you help?
A. To use a medical analogy, such
tools as advertising, PR, incentives... should be
viewed in the same light as medications, therapies
preventative programs. No competent doctor would
prescribe any of these regimens without first doing a
thorough examination in combination with a battery
of diagnostic tests. Only after the physician has all
the facts will he or she prescribe the proper
This same basic analytic approach should be adopted
by all organizations well before they even think about
prescribing their own marketing solutions.
At The Rogovin Group, we have developed a
proprietary marketing plan development process that
always places the necessary strategies after the
all-important planning process. We call this program
Customized Marketing Responses
from The Rogovin Group
- How does your brand differ from your image or identity?
- Why does your brand value matter?
- How can your brand value influence your stakeholders, customers, staff, suppliers, etc?
Get the answers to these and/or other brand-oriented questions by emailing your individual thoughts and/or concerns to us and we will quickly provide you with a customized response.
|About The Rogovin Group
Not every marketing problem requires an
The Rogovin Group is a marketing/management consulting firm with more than 20 year of experience in the fields of health care, consumer products, retail, direct response, hospitality, education and test market programs for off shore companies who are interested in testing their products in the U.S.
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The Rogovin Group's proprietary marketing
plan development process
Request a Confidential Jump/Start Teleconference!
The introduction of a new product or service
The repositioning of an existing product
The strategy behind the raising of capital for a
Jump/Start can help you to successfully launch
your new enterprise.
Let us know your key
request a confidential one-hour teleconference
between members of your executive team and
representatives from our senior consulting group.
Our Assurance. In virtually every
teleconference, we develop at least one unique
marketing concept that can be adopted by the
participating organization whether they work with us
Arrange a one-hour teleconference today.