Bicknell and Fuller
Corrugated and Finished Box Manufacturer
Developed and executed a comprehensive market
research study that pinpointed certain weaknesses, as well
as several opportunities, for this large corrugated and finished
box manufacturer. From this study, we created a highly targeted,
capabilities-oriented, direct mail continuity program that
was closely coordinated with an aggressive telemarketing effort.
In addition to enjoying a significant increase in both sales
and new sales territories as a result of our program, our client
received a prestigious national direct response marketing award.