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Case Histories: Bicknell and Fuller



Bicknell and Fuller
Corrugated and Finished Box Manufacturer

Developed and executed a comprehensive market research study that pinpointed certain weaknesses, as well as several opportunities, for this large corrugated and finished box manufacturer. From this study, we created a highly targeted, capabilities-oriented, direct mail continuity program that was closely coordinated with an aggressive telemarketing effort. In addition to enjoying a significant increase in both sales and new sales territories as a result of our program, our client received a prestigious national direct response marketing award.

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