Donald R. Giller
Director of New Business Development for Healthcare
dgiller@rogovingroup.com

Donald R. Giller specializes in helping organizations, typically in healthcare delivery or research, deal with strategic positioning, branding and marketing issues. He helps build relationships with consumers, partners, and providers, including physicians, that serve to advance his clients’ missions. Giller often provides these services in conjunction with colleagues in such fields as market research, sales, development counsel, brand valuation, and branding-system design.

Before entering the consulting field in 1999, Don served as vice president of Marketing and Development at LifeBridge Health in Baltimore, a regional provider organization created by the merger of two health systems. Before that, he helped to plan this merger and served as vice president of Strategic Development at Sinai Hospital of Baltimore, Maryland’s largest community hospital, and its parent, Sinai Health System. In Baltimore, his executive responsibilities included planning, marketing, corporate communications, community development and fundraising. Giller was the corporate executive responsible for a unique, integrated positioning and branding program credited with redefining Sinai Hospital and launching LifeBridge Health in the Central Maryland region. One component of this program involved planning, fundraising and marketing for ER-7 at Sinai, an innovative approach to emergency care that was recently labeled the forerunner of the modern-day ER by Hospitals and Health Networks magazine of the American Hospital Association. While in Maryland, he helped to spearhead a statewide public-affairs campaign to oppose a regulatory decision that severely limited Maryland not-for-profit hospitals’ ability to invest so-called “profits” in programs to benefit their local communities, and he also planned a large-scale campaign attacking substance abuse among inner-city males.

Earlier, Giller served in a variety of communications, marketing, planning, network development and managed care roles at Boston University’s medical center, now known as Boston Medical Center. He was responsible for launching a successful regional biomedical research park, called “BioSquare,” which required supportive relationships with and among community residents, corporations, public agencies, and developers.

Giller served as president of the American Society for Healthcare Marketing and Public Relations (now known as the Society for Healthcare Strategy and Market Development), associated with the American Hospital Association, and of the New England Society for Healthcare Communications. He served on a national advisory panel on hospital-to-physician communications for the Premier health alliance. He received his A.B. from Columbia University in New York City and graduate degrees in Business Administration and Science Communication from Boston University. He and his wife, Pam, live in Lexington, Mass.